______________________________________________________________________

The landscape of downtown is ever-changing and the latest trend for San Diegans is to rediscover their downtown core. It started with a desire to make downtown more livable.
To recreate a lively and active ambiance - both daytime and evening.

Whether it's live theater or music, restaurants or lounges, galleries or eclectic shopping, downtown has always had so much more to offer. The Embarcadero, Seaport Village, Gaslamp Quarter, Convention Center, the bay and harbor, the downtown area has it all. It is, after all, where our forefathers first settled - and for many reasons.

Today, more and more San Diegans, whether they are urban professionals or retirees, are choosing to leave behind the hours of commuting to and from the suburbs. They are choosing a simpler lifestyle and moving downtown. It's a lifestyle that offers a greater degree of convenience and many new options for leisure activities. And with more people living downtown this trend contributes a new energy to the area - an active downtown.

With this movement to the core, more residential properties are needed downtown. One of the more prominent developers contributing to these new downtown residences is Bosa Development.

Creating beautifully designed homes in exceptional locations has become a hallmark of Bosa Development. With over 30 years of experience building more than 23,000 homes, their decree of "superb value in a well-designed, prominently-located building" is more than a promise, it's a given.

Nowhere is this more evident than in San Diego, where the company has made a dramatic contribution to the city's changing skyline with its stunning architectural designs. Beginning in 1998 with Horizons in the Marina District, completed in 2001, these 25-story twin towers of 211 luxurious residences created a new standard of quality in downtown living.

Next came Discovery at Cortez Hill, 199 luxury view homes in the historic neighborhood of Cortez Hill. In the spring of 2003, the completion of Park Place will establish a prominent new landmark on prestigious Harbor Drive. Each of these exciting communities has quickly sold out - a confirmation of the desirability of these outstanding residential towers.

And what could be more of an endorsement than the recent pre-construction introduction of Bosa Development's latest tower, The Grande, Santa Fe Place.

Prior to a new development becoming available to the general public, existing Bosa customers are notified and given priority opportunities to preview the project. They are given first opportunity to purchase, which gives them priority selection of suites, views, custom finishes and more.

Prior to the release of The Grande to the general public, the priority sale to existing customers received a phenomenal response with over 130 suites reserved.

This kind of dedication to previous purchasers and their response confirm the exceptional quality and desirability of these residential towers. And these qualities are consistent throughout all Bosa Development projects - prominent locations, outstanding quality, extensive amenities, and views to make you feel like you're on top of your world.

The Grande, rising 39 stories above the spectacular San Diego Bay, stands apart by its unique location. Strategically located across from the North Embarcadero waterfront and fronting a proposed revitalization of the existing esplanade, The Grande will feature the very finest aspects of luxurious waterside living. Destined to become a premier address and quickly becoming the most sought-after neighborhood in Downtown San Diego.

Imagine the views from a tower soaring 420 feet above the North Embarcadero and offering breathtaking vistas clear to the horizon. Picture yourself relaxing on your expansive private terrace while cruise ships come and go. Watch the sails tilting offshore in a light summer breeze and toast a perfect sunset at the end of another perfect day. The Grande was designed to capture moments like this with full-height windows, generous balconies and unparalleled bay and city views.

The Grande offers a heightened sense of style and a perfect harmony of classic and contemporary elegance. You'll recognize it in the soaring contours of the spectacular lobby, the grand staircase and in the refined comforts of the social lounge and meeting room.

You will feel it in the special touches - the convenience of 24-hour concierge service, the availability of a special visitors' suite to accommodate your guests and family, the fully equipped exercise facilities and workout room. When it's time to relax, you will unwind in grand style. Unique to The Grande is the amount of outdoor space dedicated for your private use. Spend precious quiet time in our spacious landscaped gardens and private, tree-lined courtyards.

With 6700 square feet of pool deck you will have plenty of room to socialize with friends or relax on your own. After a refreshing swim in the 80-foot swimming pool, slip into the soothing comfort of the whirlpool spa, sauna & steam room to cap off another perfect day.

Entertain friends in front of your cozy gas fireplace. Enjoy the magnificent bay and city views from your expansive private balcony. Choose from stunning contemporary design elements and color schemes to complement your personal decor. And be assured that every cabinet, every piece of imported tile, every quality feature in your new home has been installed with consummate skill and craftsmanship.

Some of the many features include: o Exquisite cherry, walnut or zebrawood cabinetry o Monogram, Dacor and Bosch kitchen appliances o Kohler fixtures and faucets o Flooring of hardwood, limestone, marble and carpet o Granite countertops o Solid core, 7'6" high interior doors. And much more.

Bosa Development is proud to invite you to experience a new era in luxurious living at The Grande. Now available: majestic tower units with areas ranging in size from 899 to 3,759 square feet and two- or three-level townhomes from 1,524 to 1,990 square feet.

For more information about The Grande contact the Bosa Downtown Sales Center at 619-239-2339 open daily 11:00 a.m. to 5:00 p.m. at 121 West Market Street, San Diego (corner of Market Street and first Avenue) or visit www.TheGrandeSanDiego.com